Lucky Elf Affiliate Program: Revenue Share, CPA and Hybrid Deals for Casino Partners

Lucky Elf Affiliate Program: What Canadian Partners Earn and Agree To

The Lucky Elf affiliate program is run through LevelUp Affiliates, the partner network that covers two casino brands: Lucky Elf and LevelUp Casino. Approved partners can earn a tiered revenue share of 25% to 45% of the net gaming revenue from players they refer. CPA, hybrid and custom deals are also available through an account manager. Commission is calculated monthly and paid on NET15 terms. The minimum withdrawal is 50 EUR, and before the first payout you need at least five active depositing players.

For a Canadian publisher, the commission rate is only part of the picture. Several other things decide what you actually receive, in euros, and whether you receive it at all. These include how the program defines net revenue, the 50-player test period, the monthly launch approval and the rules on which provinces you may target. Each of these is covered below.

The old Money Jam Partners address now redirects to the current LevelUp Affiliates site. If you find older listings under that name, they refer to the same program for Lucky Elf.

Who Runs the Lucky Elf Affiliates Program

The affiliate agreement is not signed with the casino itself. Your contract is with NOVOPLEX MARKETING LTD, a company registered in England with registration number 15104134. Its registered office is in Covent Garden, London. Commission payments are handled by Novatrix SRL as payment agent, so payouts may arrive under that name rather than under Lucky Elf or LevelUp.

The agreement defines the advertiser websites as LevelUp Casino and Lucky Elf, plus any mirror sites or brands added later. The program lists Lucky Elf as holding a Curaçao licence, with 24/7 player support.

This structure affects you in three practical ways:

• Who decides on your account. Approvals, disputes and payment holds are handled by the affiliate company, not by casino customer support.
• Governing law. The agreement is governed by English law. Disputes go to International Chamber of Commerce arbitration under its expedited procedure, in English.
• Changes to the terms. The advertiser can change the terms by posting a new version, and affiliates are notified by email. If you keep sending traffic after a change, that counts as accepting it.

Commission Models Available to Lucky Elf Partners

The program offers four ways to be paid. Only the revenue share is published as a fixed schedule. The others are agreed individually.

CPA deals carry an extra condition. If most of your referrals turn out to be players who abuse casino promotions, the advertiser can move you from CPA to revenue share. Bonus-led traffic can therefore change your deal type, not just your monthly total.

How Lucky Elf Affiliate Revenue Share Is Calculated

Under the standard plan, the percentage you earn depends on your total monthly NGR. As the terms are written, the tier you reach sets the rate for all of that month’s NGR, not just the portion above each threshold.

Some third-party directories show different tier boundaries, such as a 1,000 to 4,000 EUR band. The program’s own terms set the figures above.

What Comes Out Before Your Percentage Applies

The standard plan starts with gross gaming revenue (deposits minus winnings paid out) and then makes three deductions:

1. A 15% game providers fee.
2. All bonuses issued to your players.
3. A payment processing fee of 5% on deposits plus withdrawals combined.

The processing fee is the one Canadian partners most often underestimate. It is charged on money moving in both directions, so a month with heavy deposits and heavy withdrawals can produce a large deduction even when the casino’s actual win is modest.

An Illustrative Month

These figures are hypothetical. They show how the formula works and are not a forecast. Suppose your referred players deposit 10,000 EUR, receive 6,000 EUR in winnings, withdraw 5,000 EUR and receive 800 EUR in bonuses.

Your share is about 16% of the money the casino kept, not 35% of it, because the percentage applies after the deductions. If you compare this program with others, compare the formulas as well as the headline rates. Before you build projections, ask your manager to confirm exactly what the 15% providers fee is calculated on.

Negative Months and the High-Roller Rule

The standard plan has no negative carryover. A losing month does not reduce the following month’s commission. There is one exception. If a single referred player produces negative net revenue of at least 3,000 EUR in a month, and your total for that brand is also negative by 3,000 EUR or more, that player can be classed as a high-roller. Their negative balance is then carried forward and offset only against that same player’s future revenue. It is not set against your other players.

Applying this rule is at the advertiser’s discretion. Meeting the thresholds does not trigger it automatically.

The Test Period and Your First Payout

Every new partner starts on a test commission structure, and that structure cannot be changed during the test. The test ends after 50 first-time depositors. At that point your deal can be renegotiated for new players, based on how your traffic performed. Players you referred during the test stay on the original terms.

The first payout has its own requirement. You must bring in at least five active depositing players before you can receive your first payment. This applies only once, at the start of the partnership.

A New Customer is a first-time player who has deposited at least the casino’s minimum deposit. You, your employees, your relatives and your friends never count, even if they sign up through your link.

Applying to Join LevelUp Affiliates

Registration happens on the affiliate registration page. Existing partners sign in through the affiliate login.

1. Submit the application form and tick the box to accept the affiliate terms. Your application becomes part of the agreement.
2. Wait for the decision by email. Acceptance is at the advertiser’s sole discretion, and there is no appeal.
3. Prepare your verification documents. You may be asked for identity papers, proof of address, bank statements and, for a business, corporate documents. These can be requested at any time, not only at sign-up.
4. Agree your commission structure with your account manager before you send any traffic.
5. Get written approval to launch, along with approved creatives and tracking links.

You may hold only one affiliate account unless the advertiser agrees in writing. You cannot open an account on behalf of someone else or transfer it to another owner without permission. Keep your login details private. Any activity under your account is your responsibility, including activity by someone who got access to your credentials.

Monthly Launch Approval and Permitted Traffic

The program has an unusual rule: launch permission lasts only for the calendar month in which it is given. You need fresh written approval to send traffic each month. Traffic sent without approval can lose its commission. In practice, it helps to request approval in writing near the start of each month and keep the reply on file.

The terms also list traffic sources and tactics that will void commission or put your account at risk:

• Brand bidding. Traffic from search queries that use the brand names, or parts of them, is not valid. You also may not register domains or ad keywords containing the trademarks.
• Creatives. You may only use banners and layouts supplied by the program, or your own designs if they have written approval. Supplied creatives must not be changed.
• Link masking. Hiding the true source of your traffic is prohibited. Affiliate links must be at least as visible as any other sales links on your page.
• Email and SMS. These need permission first. Every recipient must have given explicit consent, and messages must clearly come from you rather than the casino.
• Incentive traffic. Cashback, giveaways, prize pools, invented bonuses and publishing your commission rates to attract players are all treated as incentive traffic.
• Self-referral. Signing up yourself, directly or through family and associates, is treated as fraud.

You can be asked at any time for proof of where your ads are placed and where your traffic comes from. If you cannot provide it, commission can be declined. Campaign screenshots and traffic logs therefore protect your earnings.

Promoting Lucky Elf to Canadian Audiences

Canada has no single gambling market. Each province sets its own rules, and the affiliate agreement puts the responsibility for compliance on you. It forbids targeting any jurisdiction where gambling is prohibited or where the operator would need a local licence. It also forbids targeting anyone under 18 or under the local legal gambling age. In Canada, that age is 19 in most provinces and territories and 18 in Alberta, Manitoba and Quebec. Content aimed at a national Canadian audience should use the higher age.

Ontario needs particular care. It runs a regulated iGaming market overseen by the Alcohol and Gaming Commission of Ontario. The regulator’s standards explicitly cover marketing affiliates that are paid to refer players, including in connection with sites that accept wagers from Ontario players without AGCO registration. Before you publish anything aimed at Ontario, check whether the brand appears on iGaming Ontario’s public list of regulated operators. If it does not, exclude Ontario from paid campaigns and geo-targeting, and avoid content written specifically for Ontario players. Doing so keeps you within both provincial expectations and the agreement’s licensing clause.

Also confirm the casino’s current list of restricted territories with your account manager. Public directories have given conflicting information about country eligibility over time. Referred players from restricted regions are unlikely to become valid New Customers.

Getting Paid: Thresholds, Currency and Tax

Commission is calculated in the program’s tracking platform. It is paid monthly in arrears on NET15 terms: each month’s traffic is settled at the start of the following month.

Because amounts are in euros, your Canadian dollar income will move with exchange rates and with any conversion fees charged by your bank or e-wallet. It helps to record the euro amount, the exchange rate you received and the date of each payout. Affiliate commission is generally reportable income in Canada. A Canadian accountant can tell you how it fits into your business or self-employment filings and whether any sales tax registration applies to you.

When Commission Is Reduced, Held or Reversed

Most payment problems come from a few specific clauses. Knowing them makes it easier to tell an error from an enforced term.

Timing matters for disputes. You have 14 calendar days to object to a reported balance, with your reasons stated clearly. After that, accepting the payment counts as full and final settlement for that period. Calculation errors can be corrected by the advertiser at any time, and overpayments can be reclaimed. Commission linked to fraud or chargebacks must be returned on request.

When you raise a dispute, include the specific month, the players or campaigns involved and the figure you expected. Doing so gets a clearer answer than a general query. Partners can contact the program through the channels on its contact section, including the Telegram account @Affiliate_Levelup.

Ending the Partnership

Either side can end the agreement with 30 days’ written notice, and email counts as written notice. The advertiser can also terminate immediately for fraud, incentive traffic, spam, breaches of marketing rules or conduct that damages the brands. In fraud and incentive traffic cases, your balance and any outstanding commission can be cancelled.

From the date of termination, you stop earning on players you referred, including long-standing revenue share players. You must remove all logos, banners and affiliate links, and return any confidential material. Withdraw your remaining balance promptly: funds left in the affiliate wallet for more than three months after termination can be withheld. Your confidentiality obligations, including not disclosing your commission terms, continue for five years after the agreement ends.

The full rules are in the LevelUp Affiliates terms and conditions. Read the commission, payment and termination sections before your first campaign goes live.